In Robert Bruce’s article about building audience through story telling, we learn that story is more important than information. Bruce states:
The Information Age is coming to a close. It is crumbling around the ancient foundation of the human desperation for meaningful story, unadorned truth, and compelling drama that holds a mirror to life.
Information is simultaneously too much and not enough. Information is impotent to reach the hearts and minds of those who want to run with your idea, product, or service.
Story, on the other hand, is virile, rare, unforgettable. And when well-crafted, more true than the mere statement of plain facts.
How do you build an audience with your story? Through creative use of media. Contact Tammy Serata to learn more.